Terms and Conditions

1. Scope

These Terms and Conditions (“Terms”) govern the use of the Baldur Studio website (baldur.studio) and the application (app.baldur.studio), operated by Maximilian Gürke, Oberdorf 31, 99947 Bad Langensalza, Germany (“Baldur Studio”, “we”).

By creating an account or using paid features you accept these Terms. Deviating conditions of the user only apply if we have agreed to them in writing.

2. Service description

Baldur Studio provides software tools that simulate the reactions of synthetic persona agents to advertising copy and social-media content: scroll-stop rate, shitstorm risk, polarization index, sentiment distribution and wording suggestions.

Nature of the results. The generated utterances come from AI agents produced from stored profiles and a language model. They are not statements of real people and not a picture of real audience opinion. The simulation is a decision aid for the early detection of friction points - it is not a prediction of the actual success or failure of a campaign.

Baldur Studio does not provide advertising, marketing, legal, tax or investment advice. Outputs do not replace advice from licensed professionals.

Origin labelling. Every run is labelled as “live” (real language model) or “mock” (synthetic test engine without a model call). If the model access is unavailable, the service reports an error - it does not silently deliver a fabricated substitute calculation.

3. Participation requirements and account

You must be at least 18 years old and legally competent. You must provide correct registration data and keep your access data confidential. You are responsible for activities under your account.

4. Credits, prices and VAT

Current status: A payment function is currently not set up. No billing takes place and no payment data is collected. The following rules take effect once paid plans are activated; they do not apply before that.

Unless otherwise stated, prices are net plus statutory VAT. Invoices may show German VAT pursuant to the UStG; our VAT ID is DE450354418(§ 27a UStG). Subscriptions renew by the agreed period unless they are cancelled in good time through the billing portal or the account settings. Statutory consumer-protection rights, where applicable, remain unaffected.

5. Right of withdrawal (consumers in the EU/EEA, including Germany)

If you are a consumer, you have a statutory right to withdraw from distance contracts for digital services within 14 days of the conclusion of the contract without giving reasons (§ 355 para. 2, § 356 para. 2 BGB; Consumer Rights Directive).

To exercise the right of withdrawal you declare the withdrawal unambiguously (e.g. by email to contact@baldur.studio), before the period expires.

If you expressly require us to begin performance before the withdrawal period expires and you confirm that your right of withdrawal can lapse once performance is complete, performance begins immediately (§ 356 para. 5 BGB). If you withdraw after performance has begun in this case, you owe compensation for the value of the performance rendered up to the withdrawal (§ 357a para. 2 BGB). The compensation is measured against the agreed price based on the elapsed billing period and the use of the credits consumed; the remaining amount is refunded to the original payment method within 14 days (§ 357 BGB).

Without such consent to early performance, a withdrawal within the 14-day period leads to a full refund of the amounts paid for the withdrawn contract; access ends.

6. Permitted use

You may only use Baldur Studio for lawful purposes and in line with these Terms. You must not abuse the service, attempt unauthorized access, overload the infrastructure or transmit unlawful content.

Third-party content. Do not transmit third-party personal data or confidential information in the ad-copy fields. You warrant that the content you enter does not infringe the rights of third parties.

7. User content and inputs

Rights to the data you enter remain with you. You grant Baldur Studio a non-exclusive licence to process this data exclusively for providing and improving the service. Transmission to the model providers named in the privacy policy is necessary to provide the service.

8. Intellectual property

The Baldur Studio software, trademarks, layouts and documentation remain our property or that of our licensors. No licence is granted beyond the use required for the intended use of the service.

9. Availability

We aim for high availability but do not guarantee uninterrupted operation. Maintenance, force majeure and outages of third parties (hosting, model providers) can cause downtime. AI modules run exclusively through the configured model access; if the access fails, affected outputs show an error instead of a silent substitute calculation.

10. Liability

We are liable without limitation for intent and gross negligence, for injury to life, limb or health, and under the Product Liability Act.

In the case of slight negligence we are liable only for breach of material contractual obligations (cardinal duties), limited to the contract-typical, foreseeable damage. Liability for lost profit, missed market opportunities or decisions based on simulation outputs is excluded to the extent permitted by law.

Simulation results depend on your inputs and on models that operate probabilistically: the same text may produce different reactions in another run. You remain solely responsible for reviewing results before publishing your own content.

11. Indemnification

You indemnify Baldur Studio against claims arising from your unlawful use of the service or from content you transmitted, insofar as Baldur Studio is not responsible for the claim.

12. Term and termination

You can stop using Baldur Studio at any time and delete your account. We may suspend or terminate access in the event of a material breach of these Terms, abuse or legal requirements. Already-paid periods are handled according to the plan terms and mandatory consumer law.

13. Changes

We may update these Terms for legal, technical or business reasons. We notify registered users of material changes in an appropriate form. Continued use after they take effect counts as consent insofar as mandatory law does not require a different procedure.

14. Final provisions

German law applies to the exclusion of the UN Convention on Contracts for the International Sale of Goods. Mandatory consumer-protection provisions of your country of residence remain unaffected.

If you are a merchant, a legal person under public law or a public-law special fund, the place of jurisdiction is Bad Langensalza or the courts responsible for our seat.

Should any provision be ineffective, the remaining provisions remain effective.

Contact: contact@baldur.studio